Communications
and Marketing

FEATURED

PROJECTS

DRESS FOR SUCCESS WORLDWIDE

Integrated communications and marketing strategist for the leading global organization driving 76,000 women back into the workforce annually, aligning brand and storytelling across 130+ international affiliates. Led end-to-end rebranding and website rebuild. Advise the executive team on organizational strategy, positioning, reputational risk, and thought leadership opportunities to include op-eds, keynotes, and media engagaments. Managed global brand ambassador program featuring actor, producer and director Scarlett Johansson. Built and mentored a global team while overseeing seven-figure budgets, delivering campaigns that doubled engagement, and grew social audiences by triple digits.

Two women are seated on sofas in a TV studio, engaging in a conversation. Behind them is a large screen displaying the logo and information for Dress for Success's 25th anniversary. The studio is decorated with pillows, plants, and a coffee table with various bottles and mugs.

Scarlett Johansson in The Kelly Clarkson Show featuring a Dress for Success client ambassador.

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“I am so honored to partner with Dress for Success; they make it possible for women to achieve their dreams by putting their best foot forward." 

SCARLETT JOHANSSON

Group of women at a conference, laughing and smiling, wearing name tags, in a room with cream-colored walls and warm lighting.
Group of women celebrating at the New York Stock Exchange during the 25th anniversary of Dress for Success on September 14, 2022, with a red background and the NYSE logo.

NYSE bell ceremony.

Two women standing together in front of a wall with the text 'THE OUTSET, THE START OF YOU.' One woman is wearing a dark green dress, and the other is wearing a brown sleeveless jumpsuit. They are smiling and posing for the photo.

Scarlett Johasnsson and client ambassador Star Arbouin.

A woman in a dark blazer and white shirt standing in front of a television set with multiple screens displaying the words "Daily Show" and cityscape images. There are logos for TDS and a website link at the bottom.

The Daily Show.

BOOKMARK CONTENT & COMMUNICATIONS | SPAFAX GROUP

Led multinational teams across the Americas, spearheading large-scale brand repositioning for global brands including LATAM Airlines, Belmond, Explora, and PeruRail. Owned seven-figure regional budgets, aligning creative ambition with commercial performance. Built integrated, cross-platform storytelling engines that grew audience reach by 150%. Directed international editorial teams behind LATAM Airlines’ award-winning IN Magazine, recognized by the New York Content Marketing Council.

Cover page of Peru Rail Millennium magazine, May 2017 issue, featuring two women in traditional Peruvian attire with embroidered dresses and striped headscarves, standing against a plain background.
A person holding a white tote bag with gold illustrations of cocoa pods and leaves, with a black logo reading 'Premium Onboard Service Peru/Bail' against a blue background.

BRAND STRATEGY AND CONTENT. PeruRaill.

A person dressed in outdoor winter clothing sitting on a rocky hill overlooking a desert landscape with salt flats and shallow water. The words "GO DEEPER" are overlaid on the image.
Two hikers walking in front of snow-capped mountains and a cloudy sky with the words "Explore Your Brand Territory" overlaid.
A webpage titled GO DEEPER with three sections: Into the Remote exploring mountains, Into Nature conserving a landscape with large rocks and desert plants, and Into Yourself transforming a smiling woman in outdoor gear with mountains and water in the background.

BRAND IDENTITY. Explora Hotels.

Colorful mural art wall with the words 'Street Art Latino' and several people working on it, including a person taking a photo and others spray painting and painting with brushes.

EDITORIAL. Above: award-winning magazine cover and art installation for LAN Airline´s IN content platform. Below: Access DIRECTV.

A person dressed in traditional Argentine gaucho attire, wearing a large hat, is jumping off a horse while holding a lasso. The scene is set outdoors with a cloudy sky, and a stone wall is visible in the background. Another person on horseback is seen in the background. The image includes text promoting Latin American activism, reading "Stop Motion" in prominent script, with additional text referencing Argentina and a magazine cover.

BRANDING & CONTENT. Latam Airlines award-winning multichannel content strategy.

Cover of a book titled 'Belmond Chronicles: Stories of Good Living' with a grid of images including a person pouring a drink, a dish with flowers, and a flying bird, in black and white with colored blocks.

PODCAST.
Belmond Hotels.

Other Projects

Mastercard logo with two overlapping circles, one red and one yellow

STRATEGY.
Positioning payment methods in the Global South.

United Nations emblem with a world map surrounded by olive branches in blue.

THOUGHT LEADERSHIP.
Daily briefings to senior leadership at the Executive Office of the Secretary-General.

NYU SPS CGA logo with purple background and white text.

STRATEGY AND CONTENT.
Editor in Chief, NYU´s Center for Global Affairs´ Magazine, Global Affairs Review.

Awards

GOLD. Best Overall Design. Folio Awards.
GOLD. Best New Magazine. Folio Awards.
GOLD. Best Illustration. Folio Awards.
BRONCE. Best Photography. Pearl Awards.

About

Roberto Schiattino is a communications and marketing strategist with 25 years of experience building brand equity, shaping institutional reputation, crafting impactful content, and driving engagement across global organizations and companies.

In senior roles, Roberto has architected and scaled communications, leading multifunctional and diverse teams, advising C-suite leaders, and aligning content, goals, and budgets to deliver high-performance campaigns. His belief: people are loyal to institutions that value and elevate human connection that is central to storytelling. And powerful storytelling makes marketing effective.

His work features award-winning editorial and multichannel content for luxury brands and in-flight entertainment, including multiple Folio and Pearl Awards (IN magazine). Blending his expertise in communications strategy and execution with a strong foundation in international relations and global development (MS in Global Affairs, NYU), he has advised senior leadership at organizations such as the United Nations’ Executive Office of the Secretary-General and Mastercard, bringing a unique perspective to institutions and companies experiencing and driving change.

Roberto is fluent in Spanish and is legally authorized to work in senior roles across the United States, the European Union, and South America.

Portrait of a man with dark hair and a beard, wearing a navy blue polo shirt, standing against a gray textured background.

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